Brand

Guidelines for consistently and professionally presenting the Crust brand.

Name

The brand name "Crust" derives from the surface of a spice corn, representing the highest quality. It signifies the outermost layer where the most intense and concentrated flavors reside, embodying the pinnacle of spice craftsmanship. "Crust" stands for premium quality, emphasizing authenticity, boldness, and the natural excellence found in the purest, most flavorful part of the spice.

Usage

Ensure ample space around Crust assets. Whether you size them up or down, allow room for them to breathe. They should never appear cramped or cluttered.

Please remember that the provided graphics are proprietary and protected under intellectual property laws. Do not modify these files, or use them in any way that suggests a relationship, affiliation, or endorsement by Crust of your product, service, or business. These graphics should not be incorporated into your product, business, or service name, nor combined with any other graphics without written permission from Crust. If you have any questions, feel free to reach out.
Crust Wordmark

Whenever space allows, the Crust wordmark should be used in all references to Crust. Monochrome versions are preferred, using the brand colors listed below.

Colors

Crust’s primary brand color is orange, which works well against both light and dark backgrounds. For monochrome wordmark usage, the following light and dark accents are preferred, with the brand color typically reserved for highlights.

Crust OrangeRGB 252, 76, 2#FC4C02
Crust LightRGB 255, 255, 255#FFFFFF
Crust DarkRBG 14, 15, 18#0E0F12